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Time-stamped show notes:
- [00:00:30] Intro
- [00:01:23] My story about influencers vs. actual revenue
- [00:02:56] Influencer income survey data
- [00:04:13] Strategic social media use
- [00:04:30] Educational vs. experiential content
- [00:06:19] Build your business, not just your following
- [00:06:33] Social media as a support tool – my newsletter example
- [00:08:53] Wrap-up, final thoughts